Purves on alcohol marketing during Euro 2016

Purves on alcohol marketing during Euro 2016

Football and beer seem to go hand in hand, but have you ever wondered just how deep that connection runs? This episode of the 'Alcohol Alert Podcast' dives into a study presented at the 2017 Healthy Stadia Conference, held at Arsenal FC's Emirates Stadium. The focus? The pervasive influence of alcohol marketing during the Euro 2016 football tournament.

From stadium ads to TV commercials, the study reveals how these marketing tactics target not just adult fans but younger audiences as well. It's an eye-opener for anyone curious about the subtle ways alcohol brands infiltrate our favourite sports events. Perfect for policy enthusiasts, health professionals, and football fans alike, this episode sheds light on the intersection of sports, marketing, and public health.

Tune in to discover the far-reaching impacts of alcohol advertising in sports and what it means for future policy changes.