Starting a Sustainable Fashion Brand with Shannon Lohr of Factory 45Starting a Sustainable Fashion Brand with Shannon Lohr of Factory 45
Hippie Haven Podcast: How To Live A Harmonious Life
My guest today is Shannon Lohr. She is the founder & CEO of Factory45 and co-founder of {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times and Forbes.com. She has worked with over 200 entrepreneurs from all over the world to create ethically-made products with a focus on environmentally-friendly materials - many of whom have gone on to launch some of the most transparent supply chains in the fashion industry. Today we're talking about how to start a sustainable clothing brand, increasing supply chain, transparency, crowdfunding a new business, and more.
23:47•13 Jan 2021
Launching a Green Fashion Brand: Shannon Lohr's Journey on Hippie Haven Podcast
“When we think about sustainable fashion, this isn't about creating another t-shirt company. And when it comes to fashion, it's not like you know.”
Ever thought about starting your own sustainable fashion brand? This episode of the Hippie Haven Podcast is just what you need. Host Callee sits down with Shannon Lohr, the founder and CEO of Factory45, to unpack the world of eco-friendly fashion entrepreneurship. Shannon isn't just any fashion entrepreneur; she's a trailblazer who has helped over 200 entrepreneurs around the globe create ethically-made products using environmentally-friendly materials.
Shannon shares her wisdom on how to kickstart a sustainable clothing line, emphasizing that it's not just about making another t-shirt but about creating a positive impact. She delves into the nitty-gritty of increasing supply chain transparency and using crowdfunding to test the market and ensure products are sold before they even hit production. What's fascinating is Shannon's take on the common misconceptions about the cost of sustainable fashion.
She breaks down why ethical manufacturing matters and why consumers should care. Her insights are invaluable for anyone looking to dive into the world of sustainable fashion or simply wanting to live a more eco-conscious lifestyle. Tune in to this episode for a treasure trove of practical advice and inspiring stories that could very well be the spark you need to start your own green fashion journey.
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