Susan Diaz and Will Lamont of The 4AM ReportSusan Diaz and Will Lamont of The 4AM Report
Podcaster Stories
Danny Brown interviews Susan Diaz and Will Lamont of 'The 4AM Report' about their podcasting journey, marketing mishaps, and the importance of fun in their show.
30:54•23 Jul 2020
Susan Diaz and Will Lamont: Behind The Scenes of The 4AM Report
“It really is about how to dig down and be. So I think we've enjoyed becoming comfortable with those conversations.”
What keeps podcasters up at night? In this episode of 'Podcaster Stories', Danny Brown chats with Susan Diaz and Will Lamont, the dynamic duo behind 'The 4AM Report'. As business partners at c+p digital and co-hosts of their own show, Susan and Will have plenty to share about their unique podcasting journey. They dive into how their love for asking questions and a knack for going with the flow birthed 'The 4AM Report'.
The name itself is a nod to those sleepless nights worrying about clients and projects. Ever thought about hosting a live show at 4am? They have, and they talk about it here. From bonus content on their 'Thirsty Thursday' episodes to tackling controversial topics, Susan and Will reveal how they keep their show engaging and fun. They also discuss the importance of consistency in branding, especially when addressing societal issues.
Will’s behind-the-scenes expertise has been a game-changer for their podcast, and they explain why having a co-host makes everything smoother. Whether you're into marketing or just love a good podcasting story, this episode offers a blend of humor, insight, and practical tips.

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