The guru playbook

The guru playbook

Ever wondered how some people gain an almost cult-like following on social media? In this episode of 'All In The Mind', Matthew Brown and Dr. Chris Cavanaugh take you behind the scenes of the so-called 'guru' phenomenon. They dissect the tactics used by figures like Jordan Peterson and Steve Jobs, who have ventured beyond their original fields to become influential voices on a wide range of topics.

The hosts explore why we're drawn to these charismatic personalities and how their persuasive techniques can make us vulnerable to their influence. This episode isn't just about pointing fingers; it's about understanding the psychology behind our susceptibility and learning how to critically evaluate the information we consume. Whether you're a social media enthusiast or just curious about the modern-day influencers, this episode offers a thought-provoking look at the power dynamics at play.