The O-Zone Ep.1 "Doing It Sober" Clothing with Daniella ParkThe O-Zone Ep.1 "Doing It Sober" Clothing with Daniella Park
The SHAIR Recovery Podcast
Omar Pinto talks with Doing It Sober founder Daniella Park about her journey from meth addiction and a near-death medical crisis to creative sobriety and service. The conversation touches on AA, spiritual experiences, social media community, and building a recovery-centred clothing brand.
1:07:34•11 Mar 2016
From Meth and Mayhem to “Doing It Sober” with Daniella Park
Episode Overview
- Small, specific goals written as affirmations helped Daniella turn a vague idea into a real clothing line focused on sobriety.
- Social media, especially Instagram, became a powerful bridge for connection, support and outreach to people afraid of traditional meetings.
- Daniella’s meth and alcohol use led to a near-fatal medical crisis, which opened the door to treatment and recovery meetings.
- Connection, sponsorship, and simple daily prayers were key tools in her early sobriety and spiritual growth.
- Working for a business founded by people in recovery showed how companies can give second chances to those with criminal records and addiction histories.
“This is not about clothing. This is about my passion to live a purpose-filled life and to carry a good message to people, you know, about recovery.”
What drives someone to seek a life without alcohol? For Daniella Park, founder of "Doing It Sober" clothing, it was a brutal mix of meth addiction, alcohol, and a body literally shutting down. On The SHAIR Recovery Podcast’s O-Zone feature, host Omar Pinto talks with Daniella about how a creative streak, a spiritual awakening, and social media collided to shape a recovery-centred clothing brand.
Early on, she shares how sobriety re-ignited her creativity and led to a simple goal list that changed everything: write affirmations, set dates, and commit to printing two designs. That small step eventually became Doing It Sober, a line that started with a 4th of July shirt reading "Sobriety is a journey, not a destination" and grew through Instagram into a community hub. But the heart of the conversation is Daniella’s story.
She describes going from Hollywood party girl and meth-fuelled psychosis to a near-death emergency surgery after her stomach lining exploded from years of use. Flat on the floor, barely able to dial 911 yet still hiding her drugs "just in case", she hits a level of desperation that many in recovery will recognise.
Her turning point comes through a mix of chance encounters: a pharmacist pointing her to a nearby meeting, a former dealer now sober, and a room full of smiling faces that made her feel, for the first time, "I had arrived. I was home." From there she leans into AA, sponsorship, simple prayers, and a growing spiritual life symbolised by the white horses outside her trailer.
Daniella now balances her clothing company with a sales role at a recovery-friendly business that hires people with records and holds meetings at lunch. Her message is clear: "This is not about clothing. This is about my passion to live a purpose-filled life and to carry a good message to people." If you’re wondering whether recovery can ever feel joyful, this conversation might give you something to think about.
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