Molly Watts
Molly Watts, Author & Coach
Think Thursday: The Myth of the Fresh Start Effect
Think Thursday: The Myth of the Fresh Start Effect
Think Thursday: The Myth of the Fresh Start Effect
Thursday 1st January 2026
Explore why January 1st feels powerful yet fleeting, with insights from Molly Watts and Dr. Katy Milkman on sustainable change and the Fresh Start Effect.
15 minutes
Informative
Inspiring
Encouraging
Hopeful
Engaging
About this podcast
Author:
Molly Watts
Overview:
Categories:
Navigating Alcohol Dependency
Understanding Addiction & Recovery
Mindfulness & Emotional Wellbeing
Navigating Intimate Relationships
Creative Recovery Journeys
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Episodes:
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Get the buttons here!The Myth of the Fresh Start: Why January 1st Isn't Magic
Episode Overview
- Temporal landmarks like January 1 can boost motivation but aren't enough for lasting change.
- Real transformation comes from small, consistent actions over time.
- Identity-based behaviour change is more effective than relying on willpower alone.
- Reducing environmental friction aids in forming sustainable habits.
- Focus on building momentum rather than achieving perfection.
"January 1 carries a lot of psychological weight, not because the calendar has magical powers, but because of how the brain responds to time and possibility."
Ever wondered why January 1 feels like the perfect time for a fresh start, yet the motivation fizzles out so quickly? In this engaging episode of The Alcohol Minimalist Podcast, Molly Watts dives into the psychology behind the so-called 'Fresh Start Effect' and why our brains don't magically reset with the New Year. Drawing on insights from behavioural scientist Dr.
Katy Milkman, Molly unpacks the science of motivation and habit formation, explaining how temporal landmarks like New Year's Day can spur us into action but aren't enough for lasting change. Molly challenges the myth that a new year means a new you, instead suggesting that real transformation comes from small, consistent actions over time. She highlights how identity-based behaviour change and reducing friction in our environment can be more effective than relying solely on willpower.
With a touch of humour and plenty of practical advice, Molly encourages listeners to focus on building momentum rather than chasing perfection. Dr. Milkman's research is woven throughout the episode, offering a fresh perspective on how to harness the energy of a new beginning without falling into the trap of all-or-nothing thinking.
If you're looking to make sustainable changes in your relationship with alcohol—or any other area of your life—this episode provides a roadmap for doing so with patience and self-compassion. So, as you step into the new year, consider what habits you're reinforcing rather than what you're trying to overhaul completely. What small steps can you take today that your future self will thank you for?