TICUP: Media & MarketingTICUP: Media & Marketing
Essential Conversations
Leslie Carto and Eryn Realmuto discuss trauma-informed communication in media and marketing, offering practical tips and personal insights.
1:52:30•29 Mar 2024
Trauma-Informed Communication: Media and Marketing Insights
Episode Overview
- Explore the shift from fear-based communication to trauma-informed practices
- Discover the importance of empathy and creating safe spaces in media and marketing
- Learn valuable tips for incorporating trauma-informed care strategies into organizations
- Understand the impact of language and storytelling on emotional health
- Reflect on personal experiences and challenges in implementing trauma-informed communication
“We're trying to be sensitive to the stress impact of our words and our stories, whereas traditional news often is designed to maybe get that stress response so people hook in, right, and watch longer.”
Ever wondered how media and marketing can be trauma-sensitive? This episode of 'Essential Conversations' brings you an enlightening chat with Leslie Carto and Eryn Realmuto from University Health. They dive into the hurdles of maintaining a trauma-informed approach in an industry that often capitalizes on fear. From handling stressful information to offering care to those who convey it, Leslie and Eryn share their unique experiences and practical tips.
Plus, there's a twist as one guest flips the script and gets the hosts to reveal their own journeys into Trauma Informed Care. Whether you're in media, marketing, or any field that involves communication, this episode is packed with valuable advice on fostering empathy and safety in your interactions. Don't miss out on this eye-opening discussion that might just change how you connect with others.

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