Using the "Be There" Anti-Stigma Media ToolkitUsing the "Be There" Anti-Stigma Media Toolkit
Rural Roads- The RCORPodcast.
Tim Rabel walks through the "Be There" Anti-Stigma Media Toolkit, explaining its assets and guidance for rural grantees working on substance use and recovery messaging. The episode focuses on practical ways to use and customise the campaign’s materials to promote connection and reduce stigma in local communities.
14:48•23 Jul 2026
Using the "Be There" Toolkit to Boost Connection and Cut Stigma
Episode Overview
- The "Be There" toolkit offers ready-made, stigma-free media assets that rural grantees can use without starting from scratch.
- Campaign language focuses on listening, support, and presence, avoiding labels, blame, and clinical jargon.
- Digital assets include logos, social graphics, radio spots, video clips, rack cards, posters, web banners, and more, all accessible via the RCORP-TA portal.
- A comprehensive PDF provides key messages, media templates, timing tips, and detailed guidance for radio, TV, billboards, and newsletters.
- Grantees are encouraged to customise the materials to fit local relationships, communication styles, and community events such as recovery month.
“Some people think there’s not much they can do for those battling substance use disorder. But the truth is, being there for them makes all the difference.”
What secrets to maintaining sobriety can be uncovered when rural communities rally around connection? This episode of Rural Roads: The RCORPodcast spotlights the "Be There" Anti-Stigma Media Toolkit, a ready-to-use set of resources aimed at helping rural organisations talk about substance use, recovery, and human connection in a more compassionate way. Host Tim Rabel walks through the toolkit step by step, talking listeners through what’s available on the RCORP-TA portal and how grantees across the country helped shape the materials.
You’ll hear how the "Be There" theme grew from a simple but powerful idea: "connection saves lives". The campaign stresses listening instead of fixing, support instead of judgement, and presence instead of perfection, using everyday language rather than labels or clinical jargon. Tim gives a practical tour of the toolkit’s assets, including logo files, social graphics, radio spots, video clips, rack cards, posters, web banners, and newsletter blurbs.
He explains how each dropdown on the portal leads to specific files, and how a Dropbox folder lets users grab everything in one go.
One standout radio script captures the heart of the campaign: "Be there for a long walk… be there for a hard talk… be there to say, 'You’ve got this.' Because being there is everything." You’ll also get a snapshot of the longer PDF guidance document that sits behind the campaign, with sections on key messages, media templates, billboard suggestions, social media best practices, and timing tips for TV and radio placements.
Throughout, Tim keeps the focus on making life easier for busy grantees who want stigma-free, ready-made content they can customise for local needs, whether for recovery month campaigns, community events, or day-to-day outreach. If you’re working in a rural setting and want practical tools to talk about substance use and recovery in a kinder, more connected way, this walkthrough might be exactly what you’ve been waiting for—how could the "Be There" message show up in your community?
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