Whispers, taps and tingles — what is ASMR?Whispers, taps and tingles — what is ASMR?
All In The Mind
This episode was first broadcast in September 2021. Have you heard of ASMR? Whispery, clicky, crinkly videos are massive on YouTube - racking up millions of views. The idea is that these sounds elicit a certain tingly, calming sensation in some people. So what is ASMR and what does the science tell us about it? Is it real … or pseudoscience? And why do some people get the opposite reaction – irritation rather than these pleasant tingles?
29:08•13 May 2023
The Allure of ASMR: Unpacking the Tingles and Triggers
Episode Overview
- ASMR is a fascinating sensory phenomenon often experienced as warm and euphoric
- Content creators share their experiences and the impact of ASMR on their lives and viewers
- Insights from Dr. Julia Poirio and Professor David Allais shed light on the physiological and emotional aspects of ASMR
- The concept of ASMR immunity and innovative methods to overcome it are explored
- The episode demystifies ASMR and highlights its potential therapeutic implications
“The feeling itself is often described as a tingling which starts in the crown of the head and can spread throughout the rest of the body. It's kind of something that comes in waves and it's quite warm and very, very relaxing and quite euphoric.”
Ever felt a pleasant tingle down your spine while listening to whispery, crinkly sounds? That's ASMR for you. In this episode of 'All In The Mind', host Sana Khadar dives deep into the world of Autonomous Sensory Meridian Response (ASMR), a sensation that has captivated millions on platforms like YouTube. ASMR isn't just about the tingles; it's a blend of science, emotion, and art.
Sana chats with popular ASMR creators like Shivi from Call Me Quiet ASMR and Sharon from Sharon Shares ASMR, who share their personal experiences and the profound impact their content has on viewers. Dr. Julia Poirio, a psychology lecturer at the University of Essex, explains the physiological and emotional aspects behind those soothing sensations. Meanwhile, neuroscientist Professor David Allais addresses the skepticism in the scientific community and ongoing research in this fascinating field.
The episode also touches on 'ASMR immunity', a phenomenon where frequent exposure can lessen the effect, and how creators are innovating to keep the tingles alive. Whether you're an ASMR enthusiast or a curious newcomer, this episode offers a comprehensive look at the soothing world of ASMR and its potential therapeutic benefits.

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