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Diageo’s sale of East African Breweries to Asahi faces legal freeze
July 2, 2026-By The Drinks Business

Diageo’s sale of East African Breweries to Asahi faces legal freeze

A major shake-up in the African beer market has stalled as Diageo’s planned sale of East African Breweries to Asahi runs into multiple court challenges in Kenya. Investors, employees and suppliers now face uncertainty while judges decide whether to merge the various lawsuits or let them proceed separately. Readers gain a clearer view of how legal battles can delay big alcohol deals and what that might mean for regional markets.

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