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ProWein’s new Zero+ hub puts alcohol-free drinks centre stage
October 7, 2026-By The Drinks Business

ProWein’s new Zero+ hub puts alcohol-free drinks centre stage

ProWein is expanding its alcohol-free focus with a new Zero+ zone, showcasing up to 300 no-alcohol and adult alternative drinks alongside tastings and expert-led masterclasses. Trade visitors and hospitality professionals gain a clearer view of fast-moving alcohol-free trends, from proxies and aperitifs to sparkling teas. It’s a snapshot of how moderation, switching between alcoholic and alcohol-free options, and rising quality are reshaping modern drinking culture.

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MorningAdvertiser.co.uk

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A leading London nitro porter is now gluten-free, offering coeliac and gluten-avoiding drinkers a new stout-style option in pubs without sacrificing flavour.

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Fever-Tree boss to spotlight low and no-alcohol trends at London Drink Tank summit

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MorningAdvertiser.co.uk

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Fever-Tree’s Tim Warrillow leads a new London drinks summit, exploring how changing habits are boosting adult soft drinks and alcohol-free options across hospitality and retail.

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17 Sept 2026

Discover how the new Freed From alcohol-free project sits alongside rare Champagne and cutting-edge Bordeaux at recent UK trade tastings.

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Summer Trading Eases Hospitality Insolvencies but Risks Loom for Pubs and Bars

Summer Trading Eases Hospitality Insolvencies but Risks Loom for Pubs and Bars

MorningAdvertiser.co.uk

17 Sept 2026

Summer trading has reduced hospitality insolvencies, but rising costs and debt still threaten pubs and bars. Find out what this means for alcohol-free friendly venues.

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