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Is the boozy brunch losing its shine? Dessert chain backs alcohol-free hangouts
May 18, 2026-By Hillingdon Times

Is the boozy brunch losing its shine? Dessert chain backs alcohol-free hangouts

A major UK dessert chain says younger guests are swapping bottomless prosecco for picture-perfect smoothies and alcohol-free ‘mocktails’. New research shows many Gen Z diners now prioritise fitness, mental health and meaningful connection over hangovers. Creams Café is leaning into the shift with a nationwide summer drinks menu of alcohol-free margaritas, “nojitos” and breakfast smoothies designed for those who still love the brunch ritual, just without the booze.

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