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999 call over alcohol-free gin sparks debate on store labelling
August 21, 2026-By The Drinks Business

999 call over alcohol-free gin sparks debate on store labelling

A shopper’s angry 999 call after buying alcohol-free gin by mistake has reignited debate over how 0.0% drinks are labelled and positioned in supermarkets. The incident highlights how easy it can be to confuse alcohol-free and alcoholic options, and why clear labelling matters if you’re choosing to drink less. It also explores government concerns and expert views on whether alcohol-free products support moderation and reduce underage drinking.

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