14: Our Altered World with Neel Zaver - Episode 14

14: Our Altered World with Neel Zaver - Episode 14

In this episode of 'Our Altered World,' host Neel Zaver engages in an enlightening conversation with Carly Hunt from ShowerCap, a company dedicated to tackling water scarcity through innovative technology solutions. Carly, whose background lies in hospitality, shares her journey from working in large hotel chains to becoming a corporate sustainability champion. Her passion for sustainability was ignited during her university days, where she focused on sustainable tourism.

This passion led her to join ShowerCap, a company founded by Steve Harding, which aims to change our relationship with water. Carly explains how the hospitality industry, where she spent 20 years, faces significant challenges in meeting sustainability goals, particularly in water usage. With ShowerCap, the goal is to empower both individuals and organizations to make impactful changes in their water consumption habits.

The company uses a web platform called Marshall, which provides analytics to help monitor and manage water usage effectively. This approach is based on behavioral science principles, aiming to make sustainable practices easier and more rewarding. The discussion highlights the importance of integrating technology to facilitate behavioral change in water usage, particularly in hotels and universities. By incentivizing sustainable behaviors through apps and rewarding systems, ShowerCap hopes to instill long-term sustainable habits among users.

Carly emphasizes the global nature of water scarcity and the need for a collective effort to address this issue, with ShowerCap already expanding efforts to regions like the Middle East and America. For Carly, the key takeaway is the potential for micro-changes done on a massive scale to have a significant positive impact on the environment. She encourages listeners to value each drop of water and to recognize that water scarcity is not inevitable.

To learn more about ShowerCap and their initiatives, Carly directs listeners to their website and social media platforms, where they share educational content on water conservation.