27: Lead Well Live Well with Dee Blick & guest James Sundin

27: Lead Well Live Well with Dee Blick & guest James Sundin

Curious about how others manage their mindset under pressure? This conversation on UK Health Radio’s *Lead Well Live Well* brings together host Dee Blick and guest James Sundin for a lively chat about resilience, work–life balance, and building something meaningful from very humble beginnings.

James shares how he started in commission-only door-to-door sales in the north-east of England, where “if you don’t sell, you don’t eat.” He talks through learning to handle constant rejection, avoiding “negging out”, and protecting his energy so he could keep going. That gritty experience later fuelled his award-winning career in sales and the creation of his business, Represent. The heart of the episode sits squarely in mindset.

James explains why he refuses to compare himself to others, which means imposter syndrome has never taken root for him. Instead, he focuses on what he can control and asks a key question: “Why would I approach a difficult situation with depleted mental energy?” For anyone in recovery or trying to change long-standing habits, that idea of conserving mental strength may really land.

Dee steers the chat towards real-life strain too – long hours, near-burnout, relationship pressure – and James is open about pushing himself to the edge in the early months of his business. They swap experiences on saying yes to growth while still trying to honour life outside work, from family to health.

There’s plenty of practical sales talk as well: choosing the right clients, building trust through social proof, and being your “good human energy” self rather than forcing a fake persona. And in a gentle shift of gear, James shares that his greatest achievement isn’t business success at all, but becoming a dad. If you’re interested in resilience, mindset and keeping your energy for what really matters, this one might give you a few questions to ask yourself today.