Imagine for a second that, you know, those were actually like in your house as those plastic bins. And those plastic bins are just gone and the plastic bags and all the other trash right? How is your environment? It is simply peaceful and clean and clear and with that, you end up being able to choose versus basically a default. Like you said, you know, you watch those shows on hoarders. They sound like they're making a choice to, you know what? I really need those plastic containers. You know, there's going to be a, I'm sure there's probably going to be a picnic or something. Sometime I'm going to need some plastic containers for that are, you know, those type. And the truth is, is that it looks like a choice, but it's not. The person is like they've got a feeling and when challenged, it becomes overwhelming for them. It's not a choice. They're not making a choice. It is an intense emotional reaction, which to the point of splitting them, a mother from daughter, a father from son, because of a plastic container. It is a feeling.