#86 - Elyse Cohen - VP Social Impact at Rare Beauty by Selena Gomez#86 - Elyse Cohen - VP Social Impact at Rare Beauty by Selena Gomez
Stigma Podcast - Mental Health
Today’s guest is Elyse Cohen, VP of Social Impact and Inclusion at Rare Beauty by Selena Gomez and a mental health advocate. Elyse is an expert on purpose driven brands, social impact, and has been hand selected by Selena Gomez to lead the...
30:45•18 Aug 2021
Elyse Cohen on Building Purpose-Driven Brands and Mental Health Advocacy
“When I have a mental health need, I need to react to it the same way I would if I had a physical health need. But I think maybe people haven't really internalized that it's ok to need help.”
Ever wondered how a beauty brand can make a real difference in mental health? Elyse Cohen, VP of Social Impact and Inclusion at Rare Beauty by Selena Gomez, has some answers. In this episode of the Stigma Podcast, Stephen Hays chats with Elyse about her journey from working with Michelle Obama on the 'Let’s Move' initiative to leading Rare Beauty's impactful efforts. Elyse dives into the Rare Impact Fund, which aims to bridge gaps in mental health access and support.
She shares why mental health is a personal mission for her and how the brand is more than just makeup—it's a movement. They also discuss how you can get involved in supporting mental health initiatives and why treating mental health with the same urgency as physical health is crucial. Elyse emphasizes the importance of mental health education in schools and the power of online communities in providing much-needed support, especially for younger generations.
If you're curious about how businesses can drive social change or looking for ways to contribute to mental health advocacy, this episode is a must-listen.
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