A love letter to smellA love letter to smell
All In The Mind
When you're near coriander or parmesan cheese, do you smell fresh sweetness or vomit and soap?
32:10•4 Oct 2020
The Scent Connection: How Smell Shapes Our Emotions and Memories
“Smell is completely overlooked as a way in which that we emotionally connect in our lives.”
Imagine walking into a room and instantly being transported back to your childhood, all because of a familiar scent. In this episode of 'All In The Mind', host Lynne Malcolm takes you on a sensory journey to explore the incredible power of smell and its deep connection to our minds and emotions. You'll hear from experts like perfumer Dawn Goldworm, who reveals the science behind odor perception and how smells can evoke vivid memories and strong emotions.
Ever wondered why the smell of fresh bread makes you feel warm and nostalgic, or why certain perfumes remind you of specific people? This episode dives into these questions and more. It also touches on the fascinating role of scent in marketing and branding, showing how businesses use smells to create emotional bonds with customers. The discussions extend to philosophical musings about consciousness and how our sense of smell shapes our experience of the world.
Whether you're curious about the science of smell or its impact on your daily life, this episode offers an engaging and enlightening exploration that will make you appreciate your nose a little more.

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