Drifter
Drifter
EP 199: They’re Marketing Us - Boom Rethink the Drink
EP 199: They’re Marketing Us - Boom Rethink the Drink
EP 199: They’re Marketing Us - Boom Rethink the Drink
Tuesday 8th February 2022
Join Wingy and Drifter on Sobertown Podcast as they decode alcohol marketing, discuss its impact on sobriety, and offer tips for social events.
Explicit
49 minutes
Informative
Thought-provoking
Raw
Engaging
Supportive
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Drifter
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Categories:
Sobriety Toolkit
Creative Recovery Journeys
Sexual Empowerment & Identity
Understanding Addiction & Recovery
Empowering Recovery Journeys
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Get the buttons here!Decoding Alcohol Marketing: Sobertown Podcast with Wingy from Boom Rethink the Drink
Alcohol marketing had always been directed at men. They really understood mothers and how to make you feel like you did deserve it and it was okay to actually really get drunk every night as long as the baby was asleep.
Ever wondered why alcohol ads are so hard to resist? This episode of the Sobertown Podcast brings Wingy from Boom Rethink the Drink and Drifter together to unravel the secrets behind alcohol marketing. Just before Super Bowl Sunday—a notorious challenge for those newly sober—they discuss how alcohol ads tap into our deepest desires to relax, have fun, and connect. These commercials, especially during big events like the Super Bowl, can be particularly triggering for anyone trying to stay sober.
Wingy and Drifter dive into the history of alcohol advertising, from the glamorous Virginia Slims to the iconic Budweiser Clydesdales, and how these campaigns have evolved over time. They highlight the troubling trend of marketing alcohol to women and mothers, making it seem like a nightly drink is a well-deserved reward once the kids are in bed. This kind of messaging can create a dangerous cycle of dependency and guilt.
The conversation also touches on the negative health effects of alcohol, including the lesser-known issue of alco-rexia, where people skip meals to save calories for drinking. But it’s not all doom and gloom. Wingy and Drifter emphasize the benefits of sobriety, such as improved health and stronger relationships. They stress the importance of community support and staying open-minded during recovery. One standout topic is how to handle social situations where alcohol is present, especially during events like the Super Bowl.
They suggest exploring alcohol-free drink options and having a plan in place to avoid temptation. This episode is a must-listen for anyone navigating sobriety or supporting someone who is. Tune in for an eye-opening discussion that’s both informative and empowering.