EP 65 Discovering The Pathfinder’s Hemp-Based Elixir with Kraig RovenskyEP 65 Discovering The Pathfinder’s Hemp-Based Elixir with Kraig Rovensky
Thriving Alcohol-Free with Mocktail Mom
Deb chats with Kraig Rovensky about The Pathfinder’s hemp-based elixir, discussing its journey, flavour profile, and mixing tips.
28:29•16 Apr 2024
Exploring The Pathfinder’s Hemp-Based Elixir with Kraig Rovensky
Episode Overview
- The Pathfinder is a non-alcoholic, hemp-based elixir with a flavour similar to Amaro or vermouth.
- Kraig Rovensky shares the brand's journey from Seattle to national popularity.
- Tips on how to mix The Pathfinder with other drinks for optimal taste.
- Challenges faced during COVID-19 and the importance of effective branding.
- Future plans for The Pathfinder, including potential new products.
“We wanted to create something that would have looked like you would have seen it in a snake oil salesman's back in the old West.”
Deb, affectionately known as Mocktail Mom, brings a fresh perspective to living alcohol-free in this episode of Thriving Alcohol-Free. She chats with Kraig Rovensky from The Pathfinder, a brand making waves with its unique hemp-based elixir. Kraig dives into the creation and journey of The Pathfinder, a non-alcoholic, fermented, and distilled spirit that’s capturing attention across the nation.
From its humble beginnings in Seattle to its rise in popularity, Kraig shares how this innovative drink is carving out a niche in the world of non-alcoholic beverages. They discuss the flavour profile, which is akin to an Amaro or vermouth, and offer tips on how to enjoy it, whether you're a beer or wine drinker.
Kraig also touches on the challenges and triumphs of bringing such a unique product to market, including navigating COVID-19 hurdles and the importance of branding. With a sprinkle of light-hearted anecdotes and practical advice, this episode offers a delightful insight into the world of non-alcoholic spirits. If you're curious about new alcohol-free options or just looking for something different to sip on, this conversation is packed with interesting tidbits and useful tips.
So why not give it a listen and discover how you can enjoy the vibrant world of non-alcoholic drinks?
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