EP 67 New Brand Alert! Introducing Palace Beverages with Diana Panich

EP 67 New Brand Alert! Introducing Palace Beverages with Diana Panich

Deb, the Mocktail Mom, welcomes Diana Panich, a tech guru turned non-alcoholic beverage innovator, to this episode of Thriving Alcohol-Free. Diana, the founder of Palace Beverages, shares her inspiring journey from the tech world to creating a brand that blends adaptogens with citrus flavours for a refreshing and health-conscious alternative to traditional drinks. Embracing sobriety in 2020, Diana's mission is to make sobriety fun and inclusive, breaking the stereotype that sober means boring.

She discusses the challenges and triumphs of launching Palace Beverages, likening it to giving birth and emphasising the importance of making non-alcoholic options accessible to everyone. Diana's tech background helped her manage the project like a software development sprint, ensuring every detail was meticulously planned and executed. She also highlights the importance of feeling included and not outcasted for choosing not to drink.

Diana's story is not just about creating a product but also about fostering a community where everyone feels welcome. The episode wraps up with a heartfelt encouragement from Deb, urging listeners to support new ventures in the non-alcoholic space and reminding them that sobriety can be both fun and fulfilling. This episode is a must-listen for anyone curious about non-alcoholic beverages or looking for inspiration on their own sober journey.