EP132 - Louise Triance, Owner of UK Recruiter, Co-Founder of Assured Connect, Global Head of Customer Success at Crowdcast - Why Events Should Be A Part Of Your Business Strategy

EP132 - Louise Triance, Owner of UK Recruiter, Co-Founder of Assured Connect, Global Head of Customer Success at Crowdcast - Why Events Should Be A Part Of Your Business Strategy

Ever wondered how events can revolutionize your business strategy? Louise Triance, a seasoned recruitment industry expert, shares her wisdom in this episode of 'The Recruiter's Recruitment Podcast'. With three decades of experience, Louise has worn many hats: Owner of UK Recruiter, Global Head of Customer Success at Crowdcast, and Director at Assured Connect. Her insights are a treasure trove for anyone in the recruitment field.

Louise dives into the nitty-gritty of why events should be an integral part of your business strategy. She covers everything from the importance of events in recruitment to maximizing opportunities, and the pros and cons of virtual versus in-person events. But that's not all—she also touches on collaboration, valuing attendee feedback, and how events can drive business development. One of the standout moments is when Louise talks about the value of attending other people's events.

'There is also something to be said for attending other people's events, because if we all hosted our own, nobody would go to anyone else's', she quips. It's a reminder that sometimes, being a participant can be just as valuable as being a host. Louise also offers practical tips for event planning, from using third-party specialists to creating pre-event content and recordings. She even delves into the often-overlooked aspect of balancing mental health and well-being while organizing or attending events.

Whether you're a recruitment newbie or a seasoned pro, this episode is packed with actionable advice that can help you elevate your business strategy through events. Tune in to gain a fresh perspective and start implementing these game-changing tips today!