EP223: Kate O'Shea, Director of KEO Digital - Why Niche Is BestEP223: Kate O'Shea, Director of KEO Digital - Why Niche Is Best
The Recruiter's Recruitment Podcast
Kate O'Shea shares her journey in digital recruitment, highlighting niche success, balancing work and parenting, and the power of personal branding with Pager.
36:49•2 May 2024
Niche Success: Insights from Kate O'Shea
Episode Overview
- Kate's journey from employee to solopreneur
- Importance of niche in business success
- Balancing work and parenting effectively
- Building personal brands with Pager
- Inclusion and diversity in recruitment
“Consistency and behavior are key when you go on your own, whether it's to scale a business or create a lifestyle choice.”
In this engaging episode of the Recruiters Recruitment Podcast, we are joined by Kate O'Shea, the Director and Founder of KEO Digital Ltd. Kate, a seasoned Mancunian recruiter, has made her mark in the digital performance recruitment industry over the past 15 years. She specializes in placing digital performance specialists within London's agency and brand-side organizations. Kate shares her inspiring journey from being an employee to becoming an employer and eventually a solopreneur.
Her transition into launching KEO Digital highlights the significance of niche marketing in achieving business success. Kate emphasizes the importance of focusing on a specific area, which has allowed her to thrive in a competitive market. An integral part of Kate's story is her experience as a working parent. She discusses the harmony required to balance professional responsibilities with parenting, offering valuable insights for other working parents looking to achieve similar success.
Kate's candid conversation reveals the challenges and joys of managing her business while raising her children. The episode also delves into the importance of building personal brands and the role of Pager in simplifying this process for recruiters. Pager assists recruiters in identifying new business opportunities and attracting hard-to-find candidates, enhancing their overall recruitment strategies. Furthermore, the episode touches on the crucial topic of diversity and inclusion in recruitment, with insights from Inclusion Crowd, a partner of the podcast.
Inclusion Crowd aims to transform recruitment practices by ensuring companies reflect societal diversity and enable every individual's voice to be heard. Kate's first-ever podcast appearance is filled with warmth and honesty, making it a must-listen for anyone in the recruitment industry or aspiring entrepreneurs. Her journey and insights are sure to inspire listeners to embrace niche marketing and achieve a harmonious work-life balance.
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