EP266: Tom White, CEO At 5Values - Why The Phone Is More Important Than AIEP266: Tom White, CEO At 5Values - Why The Phone Is More Important Than AI
The Recruiter's Recruitment Podcast
Tom White discusses his recruitment journey, the importance of phone calls over AI, and offers valuable sales advice.
37:09•10 Mar 2025
Tom White on Why the Phone Beats AI in Recruitment
Episode Overview
- Tom White's journey from starting in recruitment to leading 5Values.
- Why traditional phone calls are still crucial in recruitment.
- The evolving landscape of sales and its challenges.
- How to build a personal brand using social media.
- Future prospects of AI in recruitment.
“Everyone should be a salesperson regardless of their role within an organisation.”
Get ready to dive into the world of recruitment with Tom White, the CEO of 5Values, in this engaging episode of The Recruiter's Recruitment Podcast. Host Lysha Holmes chats with Tom about his journey from starting out in recruitment back in 2008 to now leading a business that spans across three brands: 5V Tech, 5V Video, and 5V Media.
Tom also shares his thoughts on the evolving landscape of sales and why he believes the phone remains more important than AI in the recruitment process. With over 45,000 followers on social media, Tom is a well-respected voice in the industry, and his insights are sure to resonate with anyone looking to improve their sales skills or understand the future of recruitment.
Tune in for a mix of professional advice, personal anecdotes, and a bit of humour as Tom and Lysha discuss the challenges and opportunities facing recruiters today. Whether you're a seasoned recruiter or just starting out, this episode offers valuable takeaways that can help you navigate your career with confidence. So grab your headphones and get ready to learn from one of the best in the business!

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