EP284: Mike Winnet, Founder at GNG Studios - Why focusing on impressions and engagement on Linkedin is killing your salesEP284: Mike Winnet, Founder at GNG Studios - Why focusing on impressions and engagement on Linkedin is killing your sales
The Recruiter's Recruitment Podcast
Mike Winnet shares his journey from undervalued employee to selling his e-learning company for £8M. Learn about scalable content, authentic branding, and recruitment solutions.
41:56•14 Jul 2025
EP284: Mike Winnet, Founder at GNG Studios - Why focusing on impressions and engagement on Linkedin is killing your sales
Episode Overview
- Mike Winnet's entrepreneurial journey from undervalued employee to successful business owner.
- Scalable content business models for e-learning success.
- Importance of collaboration and skilled partnerships in business growth.
- Authentic personal branding beyond LinkedIn impressions.
- Effective recruitment solutions and challenges.
“Stop listening to gurus and put a bit of graft in; you'll be far more successful.”
In this episode of the Recruiters Recruitment Podcast, host Lysha Holmes welcomes Mike Winnet, the founder of GNG Studios, who offers a wealth of knowledge from his entrepreneurial journey. Mike, renowned for scaling and selling his e-learning company for £8 million, shares valuable insights into building a business by focusing on solid financial planning and risk management.
He narrates his transition from an undervalued role in a startup to confidently stepping into entrepreneurship, highlighting the importance of having a well-prepared runway for success. A significant part of Mike's success is attributed to his scalable content business model, which revolved around creating engaging and reusable e-learning videos. He emphasizes the role of collaboration and working with skilled professionals, rather than attempting to do everything alone. This approach was pivotal in ensuring the business's growth and eventual sale.
Mike also touches on the topic of personal branding, particularly on LinkedIn, where he challenges the conventional focus on impressions and engagement. According to him, these metrics can often be misleading and detract from the ultimate goal of driving sales. He encourages listeners to focus on authentic branding and direct communication, rather than relying solely on social media metrics.
Throughout the conversation, Mike addresses common recruitment challenges faced by companies, such as attracting clients, candidates, and enhancing their appeal as employers. He offers practical solutions and underscores the simplicity of winning business through direct engagement strategies. The episode is packed with motivational and informative content, leaving listeners inspired by Mike's practical advice and success story.
It serves as a reminder that true business growth is driven by hard work, or as Mike puts it, 'graft,' rather than following the advice of so-called 'gurus.'
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