EP297: Anthony Tasgal, Author & Trainer - Understanding buying behaviour from the greeks and romans

EP297: Anthony Tasgal, Author & Trainer - Understanding buying behaviour from the greeks and romans

What do ancient Greek and Roman philosophies have to do with modern recruitment? Quite a lot, according to Anthony Tasgal, the guest on this episode of The Recruiter's Recruitment Podcast. Rejoining his cousin and host, Lysha Holmes, for the third time, Tas shares insights from his latest book, 'Classical Marketing', where he applies the timeless wisdom of Greek and Roman Stoics to tackle today's business challenges.

The conversation takes an intriguing turn as they explore how ancient philosophies can illuminate the path for modern recruiters facing the pressures of job insecurity, AI disruption, and climate anxiety. Tas introduces a fascinating Venn diagram that connects storytelling, emotion, and memory as the core elements of human interaction and decision-making. This trio, he argues, is crucial for creating empathy and connection—qualities that are especially valuable in the recruitment industry.

The episode also touches on the importance of storytelling in personal branding and social selling, emphasising that empathy and emotional connection are what truly set individuals and brands apart in a competitive market. As the discussion unfolds, you'll find yourself contemplating your own approach to communication and the power of stories in fostering genuine connections. So, are you ready to tap into ancient wisdom to navigate modern challenges in recruitment?

Tune in to find out how to elevate your personal and professional life with insights from the past. It's a conversation that promises not just a new perspective on marketing and recruitment but also offers practical takeaways for personal growth and success. Don't miss out on these timeless lessons that could help you thrive in today's ever-evolving world. What stories will you tell? How will you create connections that last a lifetime? Dive into this episode to find out!{