EP325: GTM In EdTech & Championing Diverse Talent - Emilia Kruszweska, Founder of RecruitHerEP325: GTM In EdTech & Championing Diverse Talent - Emilia Kruszweska, Founder of RecruitHer
The Recruiter's Recruitment Podcast
Emilia Kruszewska shares how she moved from teaching and running a language school to founding RecruitHer, specialising in go-to-market recruitment for EdTech. The conversation touches on long education sales cycles, AI’s role in learning, and why diverse, relationship-focused teams matter for companies selling into schools and universities.
34:52•25 May 2026
From Classroom to EdTech: Emilia Kruszewska on Sales, AI and Diverse Talent
Episode Overview
- Bringing former educators into EdTech sales roles can shorten long education-sector sales cycles by leveraging existing relationships and sector knowledge.
- EdTech sales into schools and universities often involve many stakeholders and heavy bureaucracy, with deals sometimes taking several years.
- Diverse teams, across gender, ethnicity, neurodiversity and geography, are described as linked to higher creativity and growth, especially when building products for varied end users.
- AI in education is framed as being at an early, experimental stage that should support rather than replace human interaction and teaching.
- Effective go-to-market work is portrayed as less about volume and more about consistency, value alignment, and genuine relationship-building with clients.
“Education sector and selling to education sector is not the easiest... the sales cycles are super long. It can be anything from six months to a year or to four years.”
How do individuals from all walks of life battle addiction? Here, it’s career addiction to education and tech that takes centre stage. This conversation follows Emilia Kruszewska, founder of RecruitHer, as she talks about turning a life in classrooms and language schools into a recruitment niche in global EdTech. Originally a teacher from Poland, Emilia built a language school in North London “from zero” to around 120 students before selling it on.
That experience, plus time in higher education and international EdTech firms, now fuels her mission: “to bring more people from within education into edtech,” especially into go-to-market roles across the UK and Europe. You’ll hear Emilia explain why hiring the right sales people matters so much in this sector. Education sales, she says, is “not the easiest,” with sales cycles that “can be anything from six months to a year or to four years.” Her answer?
Focus on people who already know universities and schools, because “you’re shortening the sales cycle, basically” when the relationships and sector know‑how are already there. She and host Lysha Holmes also tackle diversity in EdTech, with Emilia sharing real numbers from companies where teams of ten include only one woman in an administrative role. She stresses that diverse teams boost creativity and growth, especially when products are built for students and teachers from many backgrounds. AI, of course, comes up.
Emilia calls this a “trial and error stage,” seeing tech as something that should support education rather than replace human connection. For her, great go‑to‑market people build trust, show up consistently, and prioritise genuine relationships over pure volume. If you’re curious about combining purpose, sales, and inclusion in a fast-changing sector, this one might give you a few ideas — and maybe a gentle nudge to rethink how you’re building your own team.
Do you want to link to this podcast?
Get the buttons here!
More From This Show
The latest episodes from the same podcast.
Related Episodes
Similar episodes from other shows in the catalogue.