Episode 21: Stay CuriousEpisode 21: Stay Curious
Stairway to Redemption
Explore Curious Elixirs' journey with CEO JW Wiseman, discussing sober-curious trends and alcohol-free living.
46:45•31 Mar 2023
Curious Elixirs: Shaking Up the Sober Scene
“We're making something that's inspired by a negroni. But other than that, ooni is this Japanese seafood. So I'm, you know, I'm part of the aa community, of the recovery community, and we have the hardliners that think that non-alcoholic drinks are for non-alcoholic. I would say, for the people that say that that's their experience, that's the truth for them. I think that that's ultimately the way forward.”
Imagine a cocktail that offers all the fun without the fuzziness. In this episode of 'Stairway to Redemption', Benyi Johnson sits down with John 'JW' Wiseman, the innovative mind behind Curious Elixirs. JW shares how his non-alcoholic cocktails were born from a need for better options and how they’ve become a game-changer for those exploring sobriety.
The conversation dives into the influence of big alcohol on the sober-curious movement and why some in recovery, especially within AA, might hesitate to try non-alcoholic alternatives. JW also highlights the importance of clean ingredients and the booming market for alcohol-free drinks. Plus, you'll get a sneak peek into Club Curious, a sober speakeasy that's redefining social life without booze.
Whether you're on your own path to sobriety or just curious about cutting back, this episode serves up plenty of inspiration and practical tips.
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