EPISODE 61 “The Boldest Chapter” with Alicia SchumacherEPISODE 61 “The Boldest Chapter” with Alicia Schumacher
Fortitude
Alicia Schumacher discusses how personal crises led to her reinvention, focusing on identity, resilience, and the power of storytelling.
53:35•7 Jun 2025
Alicia Schumacher: Reinventing Life After Loss
Episode Overview
- Embrace change as an opportunity for growth.
- Find strength in sharing your story with others.
- Recognise unhealthy coping mechanisms and seek help.
- Use therapy as a tool for self-discovery.
- Create supportive communities to foster healing.
“"You can get bitter, or you can get better."”
In this gripping episode of Fortitude, Alicia Schumacher shares her journey of reinvention and resilience. After nearly two decades in marketing, Alicia faced a whirlwind of challenges that reshaped her life entirely. From dealing with the grief of losing her sister to esophageal cancer, to navigating personal health crises, Alicia's story is one of courage and transformation.
The conversation with hosts Heather and Amos Kittelson dives into how Alicia found clarity not through having a perfect plan, but by confronting the chaos head-on. Alicia opens up about the impact of her sister's passing on her mental health and how it led her to develop unhealthy coping mechanisms like emotional eating and workaholism. Through therapy and self-discovery, she learned to address these issues and emerged stronger.
Alicia now channels her experiences into empowering women through her ventures, Bold Minds and Bold Identity Studio, where she coaches others to embrace their identities and live authentically. Her candid reflections on overcoming adversity provide valuable lessons on resilience and self-compassion. If you're seeking inspiration on how to rebuild after life's setbacks, this episode is a heartfelt reminder that transformation is possible, even in the face of overwhelming odds.

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