One on One With Coach Blu: AccountabilityOne on One With Coach Blu: Accountability
Addict II Athlete Podcast
Coach Blu and Marissa talk about accountability, from Purdue Pharma’s role in the opiate crisis to personal responsibility in relationships and recovery. Guests share powerful stories of overdose loss, stigma, crisis support gaps and using creativity to process deep grief and trauma.
1:10:40•23 Oct 2020
Accountability, OxyContin and Owning Your Recovery with Coach Blu
Episode Overview
- Corporate accountability matters: pharmaceutical companies and their leaders should be held responsible for the harm caused by misleading and addictive medications.
- Financial settlements cannot replace lives lost, and many bereaved families still lack recognition, compensation and meaningful support.
- Families need immediate crisis support after a death from overdose or other tragedy, including guidance, emotional care and practical resources.
- Openly naming overdose and addiction reduces shame and stigma, making it easier for others to seek help and talk honestly about their own struggles.
- In early sobriety, focusing on self-awareness and emotional regulation is more helpful than trying to control people or situations, while creative outlets like art and music can safely channel intense feelings.
“Awareness, I think, is kind of stupid. Like, we're all aware there's a problem.”
How do people find strength in their journey to sobriety? This one-to-one session with Coach Blu on the Addict II Athlete podcast centres on a tough but crucial theme: accountability, from Big Pharma right down to the everyday choices made in recovery. Coach Blu and co-host Marissa kick things off with the massive Purdue Pharma lawsuit, unpacking how misleading marketing around OxyContin fuelled the opiate crisis and questioning whether an $8 billion settlement can ever really make things right.
They challenge the lack of personal responsibility at the top: CEOs, owners and the Sackler family. It’s blunt, honest and aimed at anyone who’s ever felt angry about how addiction is ‘manufactured’ and sold. From there, the focus shifts to accountability at a personal level.
A first-year sober athlete asks how to stop being controlling in relationships, and Coach Blu breaks down the difference between control and self-awareness, suggesting that “learning to govern your emotions” beats trying to clamp down on everything and everyone around you. The emotional heart of the episode comes through conversations with guest Kathy Ney, who shares the loss of her daughter to overdose and her push for crisis response teams to support families in the immediate aftermath.
Her refusal to hide addiction—putting her daughter’s face on a billboard and openly saying “she died of an overdose”—offers a raw example of turning a mess into a message. Later, new participant Kayleen joins from an Addict II Artist meeting, opening up about homelessness, trauma, and multiple bereavements. Coach Blu gently reframes her story, highlighting her creativity and resilience, and inviting her to channel pain through art and music rather than self-destruction.
This episode suits anyone in recovery, family members affected by addiction, and those frustrated with both systems and themselves. Expect candid talk, real tears, and a steady reminder that you don’t have to carry everything alone. Who could you invite into your story to help lighten the load?

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