The design tricks brands use to get you to buyThe design tricks brands use to get you to buy
All In The Mind
What influences your shopping behaviour? Well, it's likely a mix of what you need, what's presented to you in store and probably some neuromarketing (which we've covered on our program before). But what about the role of product designers? Today, we get into the psychology of design and the battle designers face balancing innovation with our human need for the familiar. And given all the ways design can manipulate us into wanting something, what role will AI play in the future of design? Extra information: The Psychology Behind Design: A Marketing Perspective See the Yamaha Silent Violin
29:36•14 Dec 2024
How Design Tricks Shape Your Shopping Habits
Episode Overview
- Designers use psychology to influence shopping behaviour.
- Balance between familiarity and novelty is key in product design.
- AI is set to play a significant role in future design innovations.
- Repeated exposure can make unfamiliar designs more appealing.
- Faces and anthropomorphism are powerful tools in marketing.
“We crave balance between the warm blanket of familiarity and the spicy kick of novelty”
Ever wondered why you can't resist that sleek new gadget or those trendy shoes? This episode of 'All In The Mind' dives into the psychology behind product design and how it influences our buying decisions. Host Sana Kadar chats with Chris Bauman, a professor of branding from Macquarie University, to uncover the tricks designers use to balance innovation with our need for familiarity.
From the IKEA maze to Yamaha's futuristic violin, you'll learn how design can nudge you towards making purchases without you even realising it. They also explore how AI might shape the future of design, making it even more tailored to our subconscious desires. Bauman explains concepts like the mere exposure effect and the isolation effect, showing how repeated exposure can turn something unfamiliar into something beloved, just like the Eiffel Tower.
He also discusses the importance of faces in design and marketing, and how anthropomorphism can make even a tyre seem friendly and relatable. If you're curious about the hidden forces that drive your shopping habits, this episode offers a fascinating look into the world of design psychology. Don't miss out on these insights that could change the way you see everyday products.
Why not give it a listen and see if you can spot the next time a designer nudges you towards a purchase?
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