'Why Alcohol Advertising is Legal Lying' with Anna Donaghey

'Why Alcohol Advertising is Legal Lying' with Anna Donaghey

Have you ever wondered why alcohol ads make drinking look so glamorous? In this episode of Sober Awkward, Vic and Hamish are joined by Anna Donaghey, a former London-based ad exec who spills the beans on the tricks of the trade. Anna, who spent years creating big-brand alcohol campaigns, reveals how behavioural science is used to make booze seem like your best mate, reward, and even part of your identity.

From targeting stressed-out mums with pink drinks to pushing the 'work hard, play hard' mentality, this episode uncovers the sneaky tactics used to lure us in. Anna's insights are both eye-opening and infuriating, especially when she discusses how alcohol advertising is rarely regulated like other products. You'll also hear about Anna's personal journey from being a high-flying ad exec to becoming an alcohol mindset coach.

She shares her struggles with alcohol and how leaving the industry and becoming a mother made her realise the extent of her problem. If you've ever felt manipulated by an ad or wondered why you can't escape alcohol marketing, this episode is a must-listen. It’s packed with humour, honesty, and plenty of 'aha' moments that might just change how you see those glossy booze ads forever. So grab a cuppa and get ready for some serious truth bombs.