Zero Proof Drinks w/ Spirited AwayZero Proof Drinks w/ Spirited Away
Sober Company (aka Sober Co)
In this episode, Lacey speaks to Douglas Watters, the owner of brand new boozeless bottle shop Spirited Away about the new language we're using for non-alcoholic drinks and about how these drinks have gotten WAY more sophisticated in taste than AF OGs O'Doul's and Martinelli's (though all respect to O'Doul's and Martinelli's). They also ponder the purpose of these types of beverages if there's no alcohol in them and Douglas gives some great drink recommendations for occasions where people would normally consume something alcoholic.
47:01•7 Dec 2020
Douglas Watters Talks Zero-Proof Drinks on Sober Company
“I think curious elixirs says sober people, or they're sober, or you know, there's so many in-jokes that can be utilized, so many, and that would just be the wink, wink, nudge, nudge to the people who are in recovery.”
Ever thought about the rise of non-alcoholic drinks and what goes into creating them? In this episode of Sober Company, Lacey Browne sits down with Douglas Watters, the innovative mind behind Spirited Away, a boozeless bottle shop. They dive into the world of zero-proof beverages, exploring their growing sophistication and the unique language surrounding them. Douglas shares his journey of opening Spirited Away, highlighting the challenges and triumphs along the way.
The conversation touches on the evolving landscape of non-alcoholic drinks, offering listeners a glimpse into the future of this burgeoning industry. From taste recommendations to the reasons people are turning to these alternatives, this episode is packed with insights for anyone curious about alcohol-free living. Whether you're sober or just looking to cut back, Douglas' expertise and passion for zero-proof drinks will leave you inspired and informed.

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