143: The 'D' Word with Pete Hill - Episode 143143: The 'D' Word with Pete Hill - Episode 143
UK Health Radio Podcast
Pete Hill chats with Jim Mann about his Alzheimer's journey and efforts to combat dementia stigma through advocacy and education.
38:18•14 Nov 2025
Challenging Dementia Stigma with Jim Mann
Episode Overview
- Jim Mann shares his journey with Alzheimer's and early signs of dementia.
- Discusses stigma faced by those living with dementia and efforts to reduce it.
- Highlights importance of grassroots efforts in changing perceptions.
- Emphasises patience and empathy in creating dementia-friendly communities.
- Advocates for education as a tool to combat stigma.
“"Stigma is not government policy; it changes one person at a time."”
What drives someone to tackle the stigma surrounding dementia head-on? In this engaging episode of 'The D Word', Pete Hill sits down with Jim Mann, a remarkable advocate for dementia awareness. Diagnosed with Alzheimer's 18 years ago, Jim shares his personal journey and the motivations behind his tireless efforts to change perceptions. He opens up about the early signs that led him to seek a diagnosis and how his mother's experience with Alzheimer's informed his understanding of the condition.
Jim's anecdotes highlight the persistent stigma and discrimination faced by those living with dementia, and his commitment to combating these misconceptions is truly inspiring. Through public speaking and advocacy, Jim has become a voice for change, challenging stereotypes one conversation at a time. From wearing a lanyard to spark dialogue to co-authoring numerous papers, Jim's proactive approach is a testament to his resilience and dedication.
Pete and Jim discuss the importance of patience and empathy in creating dementia-friendly communities, emphasising that change often starts at the grassroots level. This episode is a heartfelt reminder of the power of individual action in shaping societal attitudes. How can each of us contribute to reducing stigma and fostering understanding? Tune in for an enlightening discussion that encourages reflection and action.

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