20: Lead Well Live Well with Dee Blick and guest Natalie Trice20: Lead Well Live Well with Dee Blick and guest Natalie Trice
UK Health Radio Podcast
Host Dee Blick talks with PR expert and author Natalie Trice about how family health challenges, bullying and a fast-paced mind shaped her career and outlook. The conversation looks at using PR for good, managing a busy brain, and finding the confidence to share your story.
49:18•27 Jun 2026
PR, Bullying and Busy Brains: How Natalie Trice Built a Purpose-Led Business
Episode Overview
- Personal experience and empathy can be powerful fuel for building a meaningful business.
- Media coverage works best when it focuses on real stories, clear angles and genuine expertise, not just press releases.
- A busy, high-energy brain can be both a gift and a challenge, so learning how and when to rest is crucial.
- Bullying leaves deep marks, but speaking openly about it helps others feel less alone and more supported.
- Saying yes to everyone else often means saying no to yourself, so setting boundaries is an act of self-respect.
“Every time we don't disappoint them, we disappoint ourselves.”
How do people find strength in their journey to sobriety and beyond? This conversation on UK Health Radio’s *Lead Well Live Well* shifts the focus to emotional resilience, bullying, neurodivergence and building a values-led business. Host Dee Blick chats with PR specialist and author Natalie Trice, whose career took several twists as life threw up serious challenges.
Natalie shares how her son’s hip dysplasia, years of hospital visits and a lack of support led her to write *Cast Life* and create a global network for families in similar situations. She then turned those same PR skills into her own international business, Natalie Trice Publicity. You’ll hear candid talk about ADHD-type brains (“my brain is on acid,” jokes Natalie), the exhaustion of constant ideas, and why traditional 9–5 jobs may not fit everyone.
Dee relates with her own late recognition of ADHD traits, and the two compare how they manage energy, structure their weeks, and still keep their creative spark. A big section tackles bullying – at school, in the workplace and even at the school gates. Natalie describes years of being labelled “the fat kid”, “the posh kid” and “the gymkhana girl”, and how a viral post about workplace bullying pushed her fully into self-employment.
Dee adds her own childhood experiences and talks about stepping in when she sees others being targeted. For anyone building a purpose-driven business, Natalie’s take on PR is refreshingly human. She flattens the media landscape, sends relentless but thoughtful pitches, and urges people to stop assuming “it’s not for someone like me”. Her book *PR School: Your Time to Shine* is framed as a practical guide so small business owners can handle media themselves.
If you’ve ever felt like you don’t quite fit, this chat might have you asking: what if that difference is actually your greatest strength?
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