275: How the Alcohol Market is Changing with Laura Willoughby275: How the Alcohol Market is Changing with Laura Willoughby
Soberful
Laura Willoughby from Club Soda joins Veronica to discuss how the alcohol market has changed and continues to change. They start by remembering what drinking was like for them in the 1990's, how they were encouraged as women to drink until they passed out. They then look at how much the culture has shifted, with young people either choosing not to drink or drinking occasionally. Laura explains that the alcohol-free market is continuing to expand and that, yes, you can get a good alcohol-free wine. Because of these changes, how we socialise has changed a lot, with people wanting to have experiences and food rather than just drinking to get drunk. They end by emphasising how important it is to have alcohol-free spaces and how they are growing in England, America and even France.
40:34•17 Jul 2024
The Changing Face of Alcohol: A Chat with Laura Willoughby
Episode Overview
- The younger generation is drinking less or not at all.
- The alcohol-free market is growing rapidly.
- Good quality alcohol-free wines do exist.
- Social norms around drinking are shifting.
- Asking for alcohol-free options helps improve availability.
“Every time you ask for a good alcohol-free drink, you make it better for the person that goes after you”
Ever wondered how the alcohol market has evolved over the years? In this episode of Soberful, Veronica Valli is joined by Laura Willoughby from Club Soda to chat about the changing landscape of alcohol consumption. They start by reminiscing about the 1990s when binge drinking was practically a rite of passage for women. Fast forward to today, and you'll find that the younger generation is either opting out of drinking altogether or indulging only occasionally.
Laura shares fascinating insights into how the alcohol-free market is booming, with an ever-expanding selection of non-alcoholic wines and spirits. If you’ve ever doubted the quality of alcohol-free options, Laura assures us that good alcohol-free wine is not a myth! The conversation also touches on how socialising has transformed, with more people seeking out venues that offer alcohol-free alternatives.
Whether you're curious about the rise of alcohol-free drinks or looking for tips on navigating social situations without booze, this episode offers plenty of food for thought. So, why not give it a listen and see how these changes might fit into your own journey toward sobriety?
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