45: HealthTech Hour with Steve Roest - Episode 4545: HealthTech Hour with Steve Roest - Episode 45
UK Health Radio Podcast
Steve Roest chats with Lottie White about her journey from PR to founding MyoMaster, discussing innovative sports recovery tools and startup challenges.
55:03•17 Dec 2024
From PR to Power Drills: Lottie White's Journey with MyoMaster
Episode Overview
- Lottie White transitioned from PR to founding MyoMaster.
- MyoMaster started with adapted power drills as massage guns.
- The company now offers ice baths and saunas for recovery.
- Lottie discusses the impact of the Google Black Founders Fund.
- Balancing personal life and entrepreneurship is challenging but rewarding.
“I've trained pretty much every day since I was five years old.”
On this episode of HealthTech Hour, Steve Roest welcomes Lottie White, CEO and co-founder of MyoMaster, to discuss the fast-growing world of sports recovery and wellness. Lottie shares her unique journey from a career in PR to becoming an entrepreneur, driven by a need to create effective recovery tools. From adapting power drills into massage guns to launching innovative products like ice baths and saunas, MyoMaster's evolution is both inspiring and practical for anyone interested in health tech.
They also dive into the challenges and triumphs of running a startup, including Lottie's experience with the Google Black Founders Fund. This episode is packed with real-life insights, making it a must-listen for anyone curious about the intersection of technology and wellness.

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