BONUS! Steph Douglas of Don’t Buy Her FlowersBONUS! Steph Douglas of Don’t Buy Her Flowers
How To Be Sad with Helen Russell
Steph Douglas is a businesswoman, mother of three, wife of Doug, and founder of the thoughtful gift company she started after realising that sometimes - when we’re in need of a pick me up - we might not want another thing we have to look after. Ste...
46:11•7 Apr 2021
Steph Douglas: The Healing Power of Vulnerability and Thoughtful Gifts
“Being more honest and vulnerable makes things better for everyone.”
Ever felt like another gift is just one more thing to manage? Steph Douglas, founder of 'Don’t Buy Her Flowers', gets it. In this episode of 'How to Be Sad', she sits down with Helen Russell to talk about the real stuff—cancer, burnout, and the everyday struggles of being a parent and businesswoman. Steph’s journey is a testament to the power of honesty and vulnerability.
With her hilarious and sometimes heart-wrenching Instagram posts, she’s built a community that thrives on being real. From her husband’s battle with cancer to the ups and downs of running a business, Steph opens up about how sharing our true selves can make life a bit more bearable. Helen and Steph dive into heavy topics like the body positivity movement, eating disorders, and mental health, but they also find moments of lightness and connection.
If you’re looking for ways to cope with life’s curveballs or just need a reminder that you’re not alone, this episode is a must-listen. It’s a heartfelt conversation that underscores the importance of empathy, friendship, and finding joy even in tough times.

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