Building Blumenès: A Family-Driven Skincare BrandBuilding Blumenès: A Family-Driven Skincare Brand
The Power Of WE!
In this episode of Power of We, we sit down with Mishel Elkayam and Ben Elkayam, the mother-son duo behind Blumenès.They share the story behind building a purpose-driven skincare and wellness brand, what it means to create with intention, and how...
24:17•24 Apr 2026
Building Blumenès: Family, Grief and Clean Skincare with Purpose
Episode Overview
- Clean, plant-based ingredients are central to Blumenès, with a signature blend including pomegranate, kakai and marula used across facial products.
- The first product, Mobility Relief, was created to ease muscle and joint pain and has become popular with a wide range of ages and lifestyles.
- Hormonal changes and perimenopause inspired Michelle to create products that address age spots, dryness and fine lines while remaining gentle and non-disruptive.
- Mother–son teamwork requires patience, communication and clear boundaries between family roles and business roles, grounded in mutual respect.
- Both guests see wellness as a combination of mind, body and soul care, rooted in gratitude, intention and kindness toward self and others.
“If I couldn’t find it for my mom, at least if I can create something that I can give others.”
What drives someone to seek a life without chaos and build something healing instead? This conversation on The Power Of WE! follows mother–son team Michelle and Ben Elkayam as they share how a deeply personal loss led to the birth of their botanical skincare brand, Blumenès. Michelle explains how caring for her ill mother showed her just how hard it was to find products gentle enough for fragile skin.
That frustration turned into a mission: “If I couldn’t find it for my mom… at least if I can create something that I can give others.” From one relief cream, the range grew into plant-based rituals designed for muscle pain, ageing skin, and hormonal changes.
You’ll hear how their hero product, Mobility Relief, became a go-to for everyone from marathon runners to grandparents with joint pain, and why their surreal silk serum has people asking, “Why is your face glowing?” Michelle and Ben break down ingredients like kakai, marula and pomegranate, stressing that everything is “completely clean” and designed with both skin and hormones in mind. There’s plenty here for anyone juggling family, business and wellness.
Ben talks honestly about working with his mum, admitting it takes “a lot of patience and…communication” to separate “your mother from your boss”, while still leading with respect. They also share the realities of rebranding, from two years of packaging redesign to a Paris photoshoot that brought their aesthetic to life. Underneath the skincare chat sits a bigger message: wellness as mind, body and soul.
For Michelle, that means meditation, movement and clean products; for Ben, it’s “gratitude and intention” and treating yourself and others with kindness. If you’re curious about building something meaningful with family, or you just want products that feel good on a recovering body and mind, this story might spark a fresh look at your own daily rituals. What small, intentional change could you make today?
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