Cybersecurity CEO: Why High-Performing Men Secretly Feel Empty w/ Rick JordanCybersecurity CEO: Why High-Performing Men Secretly Feel Empty w/ Rick Jordan
The Super Human Life
Frank Rich and Rick Jordan talk about the hidden emptiness many successful men feel, tying it to silent pressure, provider expectations, porn, faith and purpose. Rick shares personal stories of hardship, entrepreneurship and fatherhood, stressing physicality, responsibility and real connection as keys to feeling like a man.
52:13•13 Jul 2026
High-Performing but Empty: Rick Jordan on Purpose, Porn and Being a Man
Episode Overview
- Men’s deepest struggle is often the belief they must handle pressure and pain in silence.
- Modern dual-income homes can trigger shame in men who still tie their value to being sole providers.
- Crisis can be the catalyst to step fully into entrepreneurship and the purpose God has already equipped you for.
- Porn is framed as a symptom of isolation and unmet needs, not the core cause, and removing easy access can help break patterns.
- Prioritising physicality, sex within marriage, and everyday proximity with children builds fulfilment and stronger family bonds.
“To me, the only toxic masculinity is the lack of masculinity.”
Curious about how others navigate their sobriety journey? This conversation between coach Frank Rich and cybersecurity CEO Rick Jordan zooms in on why so many high-performing men feel secretly empty, even while ticking all the boxes of success.
Rick sets the tone early: the biggest hidden struggle for men is "the expectation that we are supposed to do it in silence." He and Frank trace that silence back to traditional provider roles, rising financial pressures, and the modern dual-income household where men still measure their worth by how much they can provide.
That tension, Rick says, often pushes men into shame, self-doubt and escapist habits like pornography, which he views as a symptom of deeper disconnection rather than the root cause. You’ll hear Rick’s raw story of starting a business right after being laid off, with newborn twins, power shut-offs, foreclosure notices and a 100-foot extension cord keeping breast milk cold.
Those early years forged his belief that men already have the skills and purpose God gave them; the missing piece is the courage to act: "You just have to have the balls to step into it." The chat also digs into faith, giving, and Rick’s view that many Christians "over-God-itise" problems instead of taking responsibility. From his perspective, God has already given men what they need; it’s their job to stop waiting passively and move.
For men wrestling with emptiness, Rick’s practical advice is blunt: get physical. Lift, move, prioritise sex in marriage, and protect real human connection from screens and isolation. As a father, his guiding word is "proximity"—those five-minute drives to the shop or surprise school visits matter more than grand trips.
If you’re a man of faith, success, or both, wondering why life still feels hollow, this honest, funny and challenging chat might raise a better question: what kind of man do you actually want to be building today?
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