EP303: Wendy McDougall, Founder of Firefish - Predictions for 2026 from an Exited FemaleEP303: Wendy McDougall, Founder of Firefish - Predictions for 2026 from an Exited Female
The Recruiter's Recruitment Podcast
Wendy McDougall shares her journey as a female founder in recruitment tech, offering insights into trust, data, and future trends for 2026.
36:57•8 Dec 2025
Wendy McDougall's Vision for Recruitment: Trust, Tech, and Triumph
Episode Overview
- Trust will be crucial in recruitment moving forward.
- Understanding data is key to business success.
- The recruitment industry must adapt to evolving tech.
- AI will impact recruitment but won't replace human roles.
- Focus on business transformation for future growth.
“Trust is the biggest thing for next year. Developing and getting that trust.”
Curious about how others navigate their sobriety journey? This episode brings you the inspiring story of Wendy McDougall, the founder and former CEO of Firefish, a leading CRM in the recruitment industry. Wendy shares her remarkable journey of building and successfully exiting a business, all while breaking new ground as a female founder in a male-dominated field.
She candidly discusses the importance of trust in recruitment, the evolving buying behaviours in the recruitment tech industry, and why data is more than just numbers—it's the backbone of a successful business. Wendy's insights into the future of recruitment, particularly her predictions for 2026, are not to be missed. From reducing candidate shortlists to leveraging technology without losing the human touch, Wendy's wisdom is invaluable for anyone in the recruitment sector.
Her story is a testament to resilience and innovation, offering both seasoned professionals and newcomers fresh perspectives on what it means to lead with purpose. So, if you're looking for some inspiration or practical advice on navigating the recruitment landscape, this episode is a must-listen. How do you envision the future of recruitment in your own journey?
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