Lysha Holmes
Lysha Holmes
EP308: Alicia Birch, Founder of 4tify - Friendship with your client is your secret sauce!
EP308: Alicia Birch, Founder of 4tify - Friendship with your client is your secret sauce!
EP308: Alicia Birch, Founder of 4tify - Friendship with your client is your secret sauce!
Monday 26th January 2026
Alicia Birch shares her journey of launching a recruitment agency, highlighting the role of friendship and mindset in business success.
Explicit
41 minutes
Inspiring
Informative
Encouraging
Authentic
Engaging
About this podcast
Author:
Lysha Holmes
Overview:
Categories:
Entrepreneurship for Personal Growth
Relationships & Community
Mindfulness & Emotional Wellbeing
Sobriety Toolkit
Innovative Treatments & Recovery Paths
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Episodes:
313 (View all)
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Get the buttons here!Building Success Through Friendship: Alicia Birch's Journey
Episode Overview
- Strong relationships are key to business success.
- There's never a perfect time to start a business.
- Leadership and resilience are crucial for sustainability.
- Mindset protection is essential for entrepreneurs.
- Friendship can be a powerful business strategy.
"There's never a right time to set a business up. If you wait for the right time, you'll wait forever."
How do people manage co-occurring mental and physical health issues while recovering? Dive into the latest episode of The Recruiter's Recruitment Podcast featuring Alicia Birch, founder of 4tify. Alicia shares her inspiring journey of launching a specialist recruitment agency in the challenging new-build residential construction market across the UK and US. This episode is packed with pragmatic advice for anyone thinking about starting a business or gaining traction in tough conditions.
Alicia discusses the intentional protection of her mindset as a founder, highlighting the roles of leadership, resilience, and self-awareness in building something sustainable. A key theme of the episode is the importance of friendship and strong relationships in achieving success. With a blend of personal anecdotes and broader insights, Alicia's story is sure to resonate with aspiring entrepreneurs and seasoned professionals alike.
As she puts it, "There's never a right time to set a business up." Her candid approach and heartfelt advice make this episode both engaging and enlightening. Whether you're in recruitment or any other industry, you'll find valuable lessons in Alicia's journey. So, are you ready to learn how to build meaningful connections and create a thriving business? Tune in to find out more!