EP313: Lucy Robinson, Founder & CEO of LCR International - Leading Globally in a Niche MarketEP313: Lucy Robinson, Founder & CEO of LCR International - Leading Globally in a Niche Market
The Recruiter's Recruitment Podcast
Lucy Robinson discusses launching LCR International during COVID-19, focusing on leadership in a niche market, automation, and balancing work with personal growth.
36:56•2 Mar 2026
Leading Globally: Lucy Robinson's Journey in Niche Recruitment
Episode Overview
- Lucy Robinson launched LCR International during COVID-19, facing unique challenges.
- Automation and AI streamline operations but human touch remains crucial.
- Cultural understanding is key in international business relations.
- Continuous personal development is vital for effective leadership.
- Balancing remote work and family life requires strategic planning.
“It's easy to tell other people what to do, but then you have to do what you say you're going to do.”
Curious about how others navigate their sobriety journey? In this episode, Lucy Robinson, the dynamic Founder and CEO of LCR International, shares her remarkable story of launching a global recruitment firm in the niche market of fresh produce. From starting her business in December 2019, just as the COVID-19 pandemic was emerging, Lucy faced challenges head-on, adapting to a rapidly changing world.
With clients across 22 countries and a team spread from the UK to South America and Asia, Lucy's insights into leading a hybrid and international business are both honest and refreshing. Lucy talks about the importance of automation and AI in streamlining business operations while maintaining the human touch essential in recruitment. Her journey from working in FMCG recruitment to specialising in senior appointments within the fresh produce industry highlights her passion for innovation and global collaboration.
Listeners can expect to learn about creating harmony within a remote team, balancing work with family life, and the cultural nuances that come with international business. Lucy's commitment to continuous development and self-improvement is inspiring, as she shares her experiences with coaching and personal growth. This episode is packed with practical advice for leaders and founders who are navigating the complexities of modern business environments.
Lucy's candid reflections provide a roadmap for those looking to scale their companies while maintaining a strong personal foundation. How do you ensure your mindset stays fresh in challenging times? Find out what it takes to thrive in a global niche market.

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