Kristen Bear

Creative Sobriety

Kristen Bear

  • Episode 45: Amanda Thomson (@noughtyaf @noughtyamanda)

Episode 45: Amanda Thomson (@noughtyaf @noughtyamanda)

Wednesday 5th November 2025

Amanda Thomson shares her journey of creating Noughty, a premium non-alcoholic wine, offering insights into entrepreneurship and the future of alcohol-free living.
41 minutes
Inspiring
Informative
Motivational
Authentic
Hopeful

About this podcast

Creative Sobriety
Author:
Kristen Bear
Overview:
Categories:
Sobriety Success Stories
Creative Recovery Journeys
Sexual Empowerment & Identity
Innovative Treatments & Recovery Paths
Empowering Recovery Journeys
Links:
Visit site
Episodes:
47 (View all)
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Amanda Thomson: Redefining Wine Culture with Noughty

Episode Overview

  • Amanda Thomson's journey from broadcaster to non-alcoholic wine pioneer.
  • Overcoming industry scepticism with a focus on quality.
  • The importance of resilience and patience in entrepreneurship.
  • How accountability can drive success in business.
  • Embracing non-alcoholic options as part of a wellness movement.
"You can really rule the world when you learn to hold your nerve."
What drives someone to create a revolutionary product in the non-alcoholic beverage industry? Amanda Thomson, the dynamic CEO and founder of Thomson & Scott, shares her incredible journey of launching Noughty, the world's first premium non-alcoholic wine portfolio. From the bustling streets of Paris to the chicest bars worldwide, Amanda has turned her passion for quality wine into a thriving business that challenges traditional norms.
In this episode, Amanda reveals how her love for champagne led her to question why celebrations couldn't be alcohol-free, ultimately inspiring her to craft a product that caters to wine enthusiasts seeking an alternative. Amanda's story is not just about creating a successful brand; it's about breaking barriers and redefining what it means to enjoy a fine wine experience.
She candidly discusses the scepticism she faced from the wine industry and how she overcame it with determination and a focus on quality. Her journey is peppered with moments of doubt and triumph, from being embraced by The New York Times to winning prestigious awards in the drinks industry. For aspiring entrepreneurs and creative minds, Amanda offers invaluable advice on resilience, patience, and the importance of holding your nerve.
Her insights into accountability and mental fortitude provide a refreshing perspective on what it takes to succeed in any field. So, whether you're curious about the non-alcoholic movement or looking for inspiration to fuel your own ventures, Amanda's story is sure to leave you pondering your next move. Are you ready to embrace change and celebrate life with a new perspective?
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