Frank Rich

The Super Human Life

Frank Rich

  • Founder of America's Fastest-Growing Patriotic Brand: The Hard Truth About Patriotism | Ep. 329

Founder of America's Fastest-Growing Patriotic Brand: The Hard Truth About Patriotism | Ep. 329

Monday 23rd March 2026

Explore the power of choice with John Sapiente as he shares his journey of building Volition America and its impact on military families.
53 minutes
Inspiring
Motivational
Informative
Hopeful
Authentic

About this podcast

The Super Human Life
Author:
Frank Rich
Overview:
Categories:
Body & Mind
Entrepreneurship for Personal Growth
Spiritual & Personal Growth Journeys
Religion & Spirituality
Sexual Stigmas & Myths
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The Power of Choice: Building a Legacy with Volition America

Episode Overview

  • John Sapiente shares his journey from a business owner to a mission-driven entrepreneur.
  • The concept of 'volition' as the power of choice is central to personal and professional growth.
  • Volition America supports military families through meaningful partnerships.
  • Patriotism can be celebrated positively without political entanglement.
  • Intentional choices can transform lives and create lasting legacies.
"The choices you make write the legacy of your life."
What does it mean to truly stand for something? In this engaging episode of The Super Human Life, Frank Rich sits down with John Sapiente, the entrepreneurial mind behind Volition America, to explore this very question. With a background in manufacturing and medical devices, John didn't just stumble upon building a brand; he embarked on a mission.
His 'patriotic awakening' at a Folds of Honor event was a turning point, compelling him to rethink his life's purpose and the legacy he wanted to leave behind. This isn't just about business; it's about identity, responsibility, and the choices that define us. Frank and John dive into the significance of 'volition'—the power of choice—and how it shapes our lives and legacies.
They discuss how many men live as victims of their circumstances and how making intentional choices can lead to a mission-driven life. John's journey with Volition America exemplifies how business can be a force for good, supporting military families and first responders through partnerships with the Folds of Honor Foundation. The episode also touches on the often polarising topic of patriotism, showing how it can be celebrated positively without being entangled in politics.
Through collaborations with brands like Puma and Luminox, Volition America is creating a community united by shared values and a commitment to making better choices. Whether you're feeling stuck or seeking purpose, this episode offers a refreshing perspective on living intentionally. Are you ready to make the choices that will shape your legacy?
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