Karen vanBarneveld
Karen vanBarneveld
Nutella's Sweet and Gloopy Rise to Global Dominance
Nutella's Sweet and Gloopy Rise to Global Dominance
Nutella's Sweet and Gloopy Rise to Global Dominance
Monday 6th June 2022
Explore Nutella's rise from Italian kitchens to global fame, revealing its history, marketing evolution, and legal challenges along the way.
56 minutes
informative
nostalgic
amusing
curious
critical
About this podcast
Author:
Karen vanBarneveld
Overview:
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Nutritional Pathways to Recovery
Recovery Reimagined
Understanding Addiction & Recovery
Family Recovery from Addiction
Financial Health in Recovery
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Get the buttons here!Nutella's Delicious Journey: From Italy to Global Fame
Episode Overview
- Nutella was born from necessity due to Napoleon's blockade.
- Hazelnuts play a crucial role in Nutella's formulation.
- Marketing strategies were pivotal in Nutella's European spread.
- Nutella faced legal challenges over health claims.
- Michele Ferrero became one of the world's richest men.
"Make a product that is questionably shit, basically. Yeah, exactly."
In this episode of 'What The Food?', the hosts delve into the fascinating history and evolution of Nutella, the beloved chocolate spread known worldwide. The story begins in Italy, where hazelnuts are bountiful, particularly in the Piedmont region. This abundance was crucial when Napoleon Bonaparte's naval blockade led to a shortage of cocoa, forcing local chocolatiers to innovate.
Michele Ferrero, the mastermind behind Nutella, capitalized on this by perfecting the blend of hazelnuts and cocoa, creating a product that would eventually captivate taste buds globally. Nutella's journey to global dominance was not merely a result of its taste but also of savvy marketing. In 1963, Michele Ferrero revamped the recipe and initiated a comprehensive marketing campaign across Europe, making Nutella a household name.
The addition of palm oil to the formulation ensured a smooth consistency, further enhancing its appeal. The episode also touches on the legal controversies Nutella faced, including a notable lawsuit in 2011. A Californian mother challenged Nutella's advertising, claiming it misrepresented the spread as nutritious. Although the Ferrero Group settled the case for $3 million, this did little to dent their $9.5 billion revenue for that year. Michele Ferrero's legacy is a testament to his ingenuity and business acumen.
He lived to the age of 89, leaving behind a brand that continues to thrive. His private chocolate laboratory in Monte Carlo symbolizes his lifelong passion for chocolate. Listeners are encouraged to leave reviews and share the podcast to help it reach more people. The episode ends with an invitation to suggest topics for future shows, ensuring 'What The Food?' remains an interactive and engaging experience.