How Going Sober Inspired An AF Cocktails Company - Jo Bowyer - AFL Podcast

How Going Sober Inspired An AF Cocktails Company - Jo Bowyer - AFL Podcast

Imagine being so entrenched in a drinking culture that the thought of quitting seems impossible. That was Jo Bowyer's reality. As an Australian, alcohol was woven into the fabric of her life. But she took the leap and quit drinking, sparking a journey that led to the creation of an alcohol-free cocktails company, Smug AF, with her business partner, Lauren.

In this episode, Jo opens up about her path to sobriety, the changing societal views on alcohol, and the hurdles of staying alcohol-free in social settings. She touches on the importance of inclusion and belonging, the slow but steady rise of the alcohol-free movement, and how media glamorizes drinking. Jo’s story is a testament to the transformative power of giving up alcohol.

She emphasizes that you don't need booze to have a good time and that you can still enjoy sophisticated, delicious drinks without it. As Jo puts it, 'people want to belong', and Smug AF drinks offer a way for those who choose sobriety to feel included without compromising their health or values. If you're thinking about quitting alcohol or changing your relationship with it, Jo’s insights will resonate deeply.

Her experiences provide hope and encouragement that an alcohol-free lifestyle is not just possible but also fulfilling and joyful.