James Swanwick
James Swanwick
How Going Sober Inspired An AF Cocktails Company - Jo Bowyer - AFL Podcast
How Going Sober Inspired An AF Cocktails Company - Jo Bowyer - AFL Podcast
How Going Sober Inspired An AF Cocktails Company - Jo Bowyer - AFL Podcast
Tuesday 12th April 2022
Discover how Jo Bowyer's sobriety journey led to the creation of Smug AF Cocktails. Learn about the changing tide in society's view on alcohol.
37 minutes
Informative
Thought-provoking
Encouraging
Engaging
Hopeful
About this podcast
Author:
James Swanwick
Overview:
Categories:
Sobriety Toolkit
Creative Recovery Journeys
Sexual Empowerment & Identity
Understanding Addiction & Recovery
Financial Health in Recovery
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Episodes:
567 (View all)
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Get the buttons here!From Sips to Success: Jo Bowyer's Journey to Creating Smug AF Cocktails
I think people would realise how much actually it did have an effect. And I just see that as being such a generational thing. So up there with nicotine, with asbestos.
Imagine being so entrenched in a drinking culture that the thought of quitting seems impossible. That was Jo Bowyer's reality. As an Australian, alcohol was woven into the fabric of her life. But she took the leap and quit drinking, sparking a journey that led to the creation of an alcohol-free cocktails company, Smug AF, with her business partner, Lauren.
In this episode, Jo opens up about her path to sobriety, the changing societal views on alcohol, and the hurdles of staying alcohol-free in social settings. She touches on the importance of inclusion and belonging, the slow but steady rise of the alcohol-free movement, and how media glamorizes drinking. Jo’s story is a testament to the transformative power of giving up alcohol.
She emphasizes that you don't need booze to have a good time and that you can still enjoy sophisticated, delicious drinks without it. As Jo puts it, 'people want to belong', and Smug AF drinks offer a way for those who choose sobriety to feel included without compromising their health or values. If you're thinking about quitting alcohol or changing your relationship with it, Jo’s insights will resonate deeply.
Her experiences provide hope and encouragement that an alcohol-free lifestyle is not just possible but also fulfilling and joyful.