Inside MLMs and Sobriety with Emily Lynn Paulson
Episode Overview
Emily Lynn Paulson shares her MLM experience and its impact. The role of MLMs in promoting substance use and toxic positivity. Challenges of maintaining authenticity in recovery spaces. Emily's new ventures: fiction writing and a potential TV series. Insights into women in business and MLM structures.
It takes everything that is good, like female friendship and support, and turns it into its own platform.
In this episode of the Soberful podcast, host Veronica is joined by Emily Lynn Paulson, the founder of Sober Mom's Club and author of 'Hey Hun'. Emily shares her personal journey through the world of multi-level marketing (MLM) and how it influenced her substance use. She describes MLMs as predatory enterprises that often target women, especially moms, offering them a chance at financial independence, which frequently leads to disappointment and loss.
Emily explains how MLMs use toxic positivity and love bombing as sales tactics, creating environments where everyone seems supportive, but the real goal is recruitment. Her book 'Hey Hun' delves into her experiences with MLMs, highlighting how they affected her life and contributed to her drinking habits. She discusses the societal pressures on women in business and how MLMs exploit these vulnerabilities. The conversation touches on the struggle of maintaining authenticity while promoting recovery services.
Emily shares her insights on how to reach audiences genuinely without resorting to exaggerated claims often seen in MLMs. As she navigates her recovery journey, she emphasizes the importance of redefining support and female friendship outside of sales-driven contexts. Emily also gives a glimpse into her future projects, including her venture into fiction writing, as she seeks a break from autobiographical storytelling.
Additionally, 'Hey Hun' is being considered for adaptation into a television series, offering a new platform to share her story. Overall, this episode provides valuable perspectives on the intersection of sobriety, MLMs, and women's roles in business, offering listeners a deeper understanding of these complex issues.