Club Soda with Laura Willoughby MBE

Club Soda with Laura Willoughby MBE

The Alcohol-Free Sommelier

Laura Willoughby MBE shares Club Soda's mission to transform the No & Low alcohol industry and create inclusive spaces for all.

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20:4518 Nov 2021

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Club Soda's Laura Willoughby: Revolutionizing the No & Low Alcohol Scene

For us, it's all about helping people drink more mindfully and live well. And I guess some of this comes from the fact that I'm very passionate about pubs and bars and restaurants in the UK. I think they're incredibly important to the fabric of society and everybody should feel welcome, regardless of the strength of the drink in your glass.

Ever wondered how one person can spark a movement? In this episode of 'The Alcohol-Free Sommelier', Christine Parkinson sits down with Laura Willoughby MBE, the powerhouse behind Club Soda. Founded in 2014, Club Soda started as a community for those looking to moderate their drinking and has since evolved into a key player in the No & Low alcohol industry. Laura's vision?

To transform the entire drinking landscape—from production to retail—making it inclusive for everyone, regardless of what's in their glass. Christine and Laura dive into the nitty-gritty of Club Soda's mission. They discuss how the organization has become a vital resource for both sober drinkers and industry professionals. Laura shares her passion for creating welcoming spaces in pubs, bars, and restaurants across the UK.

She also reveals exciting plans for Club Soda's upcoming alcohol-free off-license in the West End, designed to engage influencers, host events, and introduce more people to the world of No & Low drinks. But it's not just about the drinks. The conversation touches on broader topics like funding, social impact, and the future of No & Low beverages in health policy.

Laura's dedication to making mindful drinking accessible and enjoyable shines through, offering listeners a glimpse into the future of alcohol-free living. Whether you're already part of the sober movement or just curious about cutting back, this episode offers valuable insights and practical advice. Tune in to hear how Laura Willoughby is changing the game, one drink at a time.

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