LoNo distribution: who does, who doesn't, and why

LoNo distribution: who does, who doesn't, and why

Imagine walking into your favorite bar or restaurant and finding a diverse range of non-alcoholic drinks readily available. Sounds ideal, right? Yet, the reality is often quite different. In this episode of 'The Alcohol-Free Sommelier', Christine Parkinson dives into the complexities of distributing No & Low alcohol beverages. She chats with industry insiders like Tom Proctor and Daniel Stiller, who have successfully navigated these waters, and Francoise Mathis and Adrian Needham, who are still aspiring to make their mark.

James Morgan adds his perspective on why choosing the wrong supplier can create logistical nightmares. Christine's guests reveal that traditional suppliers often don't stock No & Low options, leaving bars and restaurants in a bind. This episode sheds light on the challenges faced by these establishments, from dealing with minimum order quantities to managing the limited choices available.

It also highlights the rise of online specialists who are stepping in to fill the gap, making it easier for consumers and businesses alike to access these innovative products. The conversation doesn't stop there. The episode delves into the impact of the pandemic on the hospitality industry and how it has accelerated some changes while stalling others.

Christine and her guests also discuss the importance of educating both consumers and the trade about the benefits and possibilities of No & Low alcohol drinks. With exciting new flavors and approaches emerging, there's hope for a future where these options are more widely available. Whether you're a bar owner looking to expand your menu or just curious about the logistics behind your favorite alcohol-free drinks, this episode offers valuable insights and practical advice.

So, grab your favorite No & Low beverage and tune in for an engaging and informative discussion.