DrinkNil: South Africa's Pioneers in Alcohol-Free Beverages with Fiona and Caroline
I've witnessed a definite shift to sobriety as people start to question their deeply entrenched drinking habits, and I've also witnessed an explosion in the alcohol-free drinks market.
Fancy a drink without the hangover? In this episode of Tribe Sober, Janet sits down with Fiona and Caroline, the dynamic duo behind DrinkNil, South Africa's first online store dedicated to alcohol-free beverages. Since launching in October 2020, they've seen the market for non-alcoholic drinks explode, offering a wide range of options from AF wines to beers and even gin.
Caroline, who originally hails from the wine industry, shares her journey of wanting to create her own alcohol-free drink but facing financial hurdles. Instead, she pivoted to creating an online platform that specializes in these beverages. Fiona and Caroline discuss the diverse groups driving this demand—moms, millennials, and health-conscious individuals are all on board. But it's not just about the business; it's about changing lifestyles. The episode dives into how more people are questioning their drinking habits and seeking alternatives.
Fiona and Caroline offer their personal insights into this shift and recommend some of their favorite non-alcoholic drinks. They even do a bit of taste-testing, giving you a sneak peek into what DrinkNil has to offer. Curious about what makes a good alcohol-free wine or beer? Want to hear firsthand experiences from those who've embraced sobriety? This episode is packed with useful information and heartfelt stories that might just inspire you to try something new.
Tune in and join the conversation about living an alcohol-free life with style and flavor.